ATLANTA — A memorial service will be held for Jacques Lavertue, leader of the Merrell brand for more than a decade, at Metcalf & Jonkhoff Funeral Services in Grand Rapids, Mich., on Thursday, Oct. 18, at 11 a.m. Lavertue, 53, died Saturday, Oct. 13, at his home in Grand Rapids, following an eight-month battle with cancer.
Lavertue joined Wolverine World Wide in 1997 as head of the Merrell brand. Most recently, he was president and general manager of The Outdoor Group at Merrell, consisting of the Merrell, Sebago and Patagonia footwear brands, and he was an integral part of the company’s senior management team. Outside of work, his many hobbies included skiing, cycling, golf, hockey, cars and motorcycles.
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