RIDGEWOOD, N.J. — Pharmaceutical giant Hoffman-LaRoche has been stealthily monitoring the global skin care market.

Philippe Burnham, director of business development, Metric Inc./Roche Consumer Health, speaks as easily about the product lines at Boots as the holistic mind-body approach embraced by traditional Asian brands. For the past three years he has been visiting stores and testing products to help Roche fine-tune its own unique retail concept for the U.S. “We really wanted to understand the landscape,” he explained.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus