MEXICO CITY — Mexico will strive to add more European and foreign buyers to its semiannual Mercedes-Benz Fashion Week as part of efforts to build a stronger global fashion identity.
The event’s director, Beatriz Calles, said the fall edition, to be held at Mexico City’s Campo Marte April 1 to 4, will host four French buyers, the first time the event will have drawn such a significant European component.
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