NEW YORK — Michael Kors and Heidi Klum, “Project Runway” collaborators, are extending their rapport to a charitable cause.
The duo has been tapped by Saks Fifth Avenue and The Breast Cancer Research Foundation for Saks’ 2009 Key to the Cure campaign — with Klum serving as this year’s ambassador and Kors designing the limited edition T-shirt that benefits the cause.
The public service announcement, featuring Klum wearing Kors’ T-shirt, will appear in fashion and lifestyle magazines in September and October. The $40 T-shirt will launch at Saks Fifth Avenue stores, its Off 5th units and on saks.com on Oct. 1, with a part of the proceeds going to local charity partners.
For Kors, participating in this campaign also means much to him personally. The mother of Lance Le Pere, executive vice president and creative director at his company and Kors’ partner, passed away from breast cancer, and the designer has had many people in his family, as well as his friends, affected by the disease.
Kors was full of praise for the program and Evelyn Lauder, who founded Breast Cancer Research Foundation in 1993, for their achievements. “The number of advances have been pretty remarkable in the last few years, and I think that keeping the noise about the situation up is so important,” he said. “If this is a way that I can give back and at the same time design something that perhaps makes you feel a little glamorous and puts a bit of a smile on your face, it is a triple win-win.”
“It’s important that we all work continuously to find the cure for cancer and to find answers,” Klum said. “This year’s T-shirt is fabulous and not just because Michael, my fashion inspiration and great friend, designed it. It’s fun and comfortable and really a great gift for yourself or a family member or friend that you can give to support a very worthy cause.”
The designer drew design inspiration for the T-shirt from both Klum and Lauder. “In my mind, I was thinking, what do these two women have in common?” he said. “Both of them have a great sense of humor, they both appreciate glamour. I was playing around with it, and when I was down in Florida, I thought, ‘I love the idea of Palm Beach punk, because I always love the idea of taking a panther print, and in pink, it is feminine and glamorous. Every woman I know wants to live in white jeans, so if you can throw it on with white jeans or a skinny black pant, it’s the perfect thing.”
Once again, Saks is organizing a special charity shopping weekend around the initiative. This year, it will take place Oct. 15 to 18, and Saks plans to donate 2 percent of sales up to $250,000 to local and national women’s cancer organizations and research centers. In addition, Saks will make a $500,000 contribution to the Breast Cancer Research Foundation.
Over the past 10 years, these shopping weekends at Saks have generated more than $32 million toward cancer research.
Klum and Kors join a lengthy list of celebrities and designers who have participated in this campaign. Gwyneth Paltrow was its ambassador last year, and Karl Lagerfeld designed the special T-shirt. Others have included Hilary Swank with a T-shirt by Diane von Furstenberg, Renée Zellweger with Juicy Couture, Glenn Close with Oscar de la Renta, Charlize Theron with Marc Jacobs and Nicole Kidman with Stella McCartney.
“We really could not have thought of a better and more natural collaboration for the campaign than to have Michael behind the design of the shirt and Heidi as the face of it,” Saks’ chairman and chief executive officer Stephen I. Sadove said. “I believe that their partnership for KTTC will be another tremendous success that people will really embrace and one that helps Saks keep the momentum in our efforts to raise money for cancer research and treatment.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews