Now that the third season of "Project Runway" has wrapped up and his spring 2007 ready-to-wear show is a memory, Michael Kors is headed back to the beach. The designer's Island Michael Kors scent, which launched in spring 2005, is gaining a tropical flanker in February.
"I was in Phuket [Thailand] for the tsunami, and now I'm going to the Big Island [of Hawaii, where a recent earthquake struck] — I'm a brave guy," cracked Kors during an interview last week.
Island Hawaii is the second limited-edition flanker being introduced under the Island Michael Kors umbrella. The first, called Island Fiji, launched in April and sold out within a month.
"We were overwhelmed by the response to Fiji," said Veronique Gabai-Pinsky, senior vice president and general manager of the Aramis and Designer Fragrances division of the Estée Lauder Cos. "We expected it to be successful, but it was successful way beyond any of our plans."
That led to the development of Island Hawaii, which Gabai-Pinsky characterizes as "a vacation in a bottle."
The scent, developed by International Flavors & Fragrances in cooperation with Trudi Loren, vice president of corporate fragrance development worldwide for Aramis and Designer Fragrances, has top notes of clementine, juicy orange, hydroponic pineapple and neroli; a heart of orange flower, jasmine sambac and Hawaiian ginger lily, and a drydown of white amber, creamy sandalwood and balsamic notes.
Two items will be offered: a 1.7-oz. eau de parfum, $60, and a 0.5-oz. lip gloss, $12. The fragrance bottle is the signature Island bottle, a weighty glass rectangle tinted orange. (The original bottle is tinted turquoise.)
The outer box features the fragrance's name superimposed over a shot of a Hawaiian sunset, noted Carol Russo, senior vice president and general manager of sales and marketing, North America, for Aramis and Designer Fragrances. Island Hawaii will be launched in about 1,800 U.S. department and specialty stores.
The national advertising is intended to be "chic, glam and sexy," said Gabai-Pinsky. Print will begin running in fashion, beauty and lifestyle magazines in early spring. Upward of 25 million scented impressions are planned, including blow-ins, scented strips and scented postcards.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)