NEW YORK — Carlos Miele is not a household name here, but the Brazilian designer is doing everything in his power to break through the clutter during Fashion Week. The efforts include staging his first runway show here, on Sept. 21 at noon, at the Theater at Bryant Park; shooting an ad campaign with Patrick Demarchelier and opening his first U.S. store in the Meatpacking District.

Miele, who does $60 million in sales yearly in Brazil where he operates 93 stores, creates dramatic, often outrageous clothes combining luxury fabrics with native craft techniques. His show promises to be a cross-cultural extravaganza, with a theme that centers around Pombagira, a female goddess from the Candomblé religion, whom the designer said "is very seductive and makes love and has a lot of hot boyfriends and lots of clothes."

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