NEW YORK — Milliken & Co. jumped into the stain-resistant fabric business Tuesday, introducing StainSmart, a treatment the Spartanburg, S.C.-based firm said makes fabric less susceptible to being stained and more likely to release stains in the wash.
This story first appeared in the August 13, 2003 issue of WWD. Subscribe Today.
Milliken plans to unveil the technology, on a nylon fabric, at the Outdoor Retailer trade show in Salt Lake City on Thursday.
“Repelling against stains is only half the battle,” Brenda Burris-Drake, merchandising director for the company’s woven fabric business, said in a statement. “Now, even if you spill your favorite campfire dinner on your shirt, you can rest assured it will come out in the wash.”
Noting the company was still awaiting the approval of a patent on the technology, a spokeswoman offered few details on how the technology works. She said it involves the application of chemicals in a layered structure to fabrics that is intended to last the life of a garment. She said it could be applied to other synthetic fibers, as well as blends of synthetics and natural fibers.
The company also has rolled out a series of other new technical fabrics, including Visaendurance, which the company said offers odor control and moisture management properties.