MILAN — With around $250 million in wholesale revenue expected this year, Moschino is a midsize player in an industry dominated by such billion-dollar giants as Gucci and LVMH Moët Hennessy Louis Vuitton.

But that’s just fine, as far as Moschino’s management is concerned. This house, with its history of satirical style in its collections and marketing, has long been a niche player — and it looksset to stay that way. Sales growth is a priority, but so is having fun.

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