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Miu Miu continues the restyling of its stores with the opening of the newly refurbished outpost in Taipei City, Taiwan.
Roberto Baciocchi, the architect who developed Miu Miu’s latest blueprint, which was first applied to the Milan store in fall 2006, handled the project for the 1,080-square-foot space, which relaunched last week.
The mood behind the concept is one of intimacy, with small rooms dedicated to women’s ready-to-wear, bags and footwear, while brocade and damask walls and shiny gold metal fixtures add a warm touch. First-year sales projections were unavailable.
Miu Miu has 27 freestanding stores worldwide and plans to open a unit in Los Angeles this year. The brand, founded by Miuccia Prada in 1993, registered 2007 sales of 223 million euros, or $326 million at current exchange rates, a 50 percent increase over the previous year.