Entitled “Trembled Blossoms,” the movie, which runs just over four minutes, will be unveiled with a private screening at Prada’s Broadway flagship on Feb. 5 during New York Fashion Week.
Directed by James Lima, the animated short was produced using the latest technology, but the concept is similar to the one applied to classic animation, where artists draw over filmed footage of an actress dancing. The movie is produced by Hi! Production and Max Brun, while the animation is by Los Angeles-based Sight Effects.
For “Trembled Blossoms,” the movements of a dancer playing a nymph and outfitted with small tracking reflectors are captured, recorded and then digitally superimposed over the drawings.
It marks the final stretch of a journey started last year when Prada, together with Rem Koolhaas’ AMO think tank and 2×4, a