NEW YORK — Fashion has always been a bit of a stage for Isaac Mizrahi.
There were the elaborate fashion shows staged with full views of the backstage frenzy, the "Unzipped" documentary offering insight to Mizrahi's designs and demons and the theater stint in his one-man show, "Les MIZrahi."
The designer is now a step closer to completely merging the fashion and entertainment worlds with his sprawling new 10th Avenue headquarters here. When completed, the 18,500-square-foot space will integrate Mizrahi's ventures, from the To Order atelier of designers, seamstresses and patternmakers to the Target design team and a television studio for "Isaac," the new Style Network talk show to premiere Dec. 5.
The move is a huge step in Mizrahi's lifeline, which has been on a rebound since the demise of his signature collection in 1998.
"I am now trying to integrate everything," Mizrahi said. "There is the television show; the collection for Bergdorf's, which I am trying to grow, and the collection for Target. There are other licenses coming that I can't mention, but they will round out the collection."
Mizrahi said he would like to design men's wear "because I need clothes. I look for and barely find things to buy. Being a man, I see what's out there, I see what's needed. I see how I can add to it."
He unveiled the space to editors and friends of the house with informal modeling of his 14 new To Order and Semi Couture pieces on Tuesday. The designer recently launched a custom collection and added the quasi-custom line at Bergdorf's this fall.
The distribution of Semi Couture will extend this month to Neiman Marcus in San Francisco, and the spring Semi Couture pieces will reach Bergdorf's in late January. Jayne Harkness, president of the To Order division, said there is talk of expanding its reach to four major markets for Neiman's next spring.
For spring, Mizrahi's collection includes a three-panel cotton and silk dress, a gray wool and silk crepe suit, a camouflage silk crepe dress and a camouflage dress mixing leather, suede, bouclé and jet blue beads with ostrich and marabou feathers. To Order pieces retail from $8,000 to $50,000, while Semi Couture ranges from $1,200 to $7,500.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)