By  on August 1, 2005

NEW YORK — The next edition of the Lyon, Mode City trade fair, set for Sept. 3-5, promises to be packed with new lines, trend information and events.

An increased number of lingerie brands, expanded designer forums representing the international marketplace and a fashion show and cocktail party hosted by Invista Inc. celebrating the 100th anniversary of the bikini will be among the highlights of the major exhibition in Lyon, France, said Jehan Quettier, director of the Eurovet-operated fair.

Quettier said preregistration of U.S. visitors has surpassed 2004, with 403 retailers and innerwear executives.

"It's turned out to be a good surprise and we are extremely pleased by the response we are receiving this year, much more [of a response] than in years past," said Quettier, noting that the general increase in airfares or the fear of terrorism have not affected an anticipated larger-than-usual turnout.

Quettier attributed the upswing to the "importance" of lingerie as an integral part of a woman's wardrobe and the growing demand for fashion items, as well as the burgeoning number of brands from the global arena that will be exhibiting at Lyon for the first time. He also pointed out that the show, which will feature spring product and concepts, and textile samples and trend direction for fall 2006-'07, "could prove to be as important as, if not more important than, our Paris venue."

Eurovet stages the annual Salon de la Lingerie International fair in late January in Paris.

Space at the show has been increased 2.5 percent to encompass more than 420,000 square feet to accommodate the number of exhibitors and forums, he said.

The lingerie segment of the show will feature 530 brands, 45 of them first timers, and 480 swimwear resources, 54 of which are showing for the first time in Lyon. Out of 34 exhibiting countries, four new nations will be represented: Estonia, Ukraine, Vietnam and Peru. Other countries in the spotlight will be Colombia, the Canary Islands and Brazil.

Quettier said there will be a strong contingent from Japan in the Interfilière textiles area in what he described as a "Japanese village" of fabric and lace exhibitors, including Utax, Sawamura, Asahi, Kasei, Hokuriku and Kutoda Lace. Overall, 20 new exhibitors will be part of Interfilière from countries including Turkey, Italy, Spain, Portugal, Czechoslovakia, Switzerland, Belgium, Germany, France, Indonesia and China.An expanded trend forum for textiles will focus on four themes: Poetic Chic, Eccentric Luxe, Soft Sport and Good Girl, Bad Girl. There also will be a fabric library at the center of the forum with a wealth of samples and information of directional trends.

Other "villages" will include an area called Spicy Garden, which will showcase collections by up-and-coming designers such as Mardecleo from Spain, Colors do Brasil from France, and two new names from England, So Shei and Miss Mandalay. The new designer forum will be next to the designer brand and couture venue that will feature lingerie by names such as Esprit from Germany, Rosanna Ansaloni of Italy and Sonia Rykiel from Paris.

There also will be a new venue for the fair's daily fashion shows for lingerie and swimwear, which now will take place in an additional hall dedicated to a directional trend display called Swim Fashion. The number of runway shows have been doubled to two lingerie presentations and two swimwear shows a day. Themes for the catwalk will include vignettes representing Bollywood, Latin Spirit, Street Trousseau and Tribal Rythyms, while swimwear will offer motion picture-inspired "Sunset Blvd." and "African Queen" themes.

Regarding Invista's event commemorating the bikini, which will feature bikini styles in lingerie and swimwear, a spokeswoman said the company is keeping details under wraps, but added: "It will be a very special, unprecedented event."

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