The Belgian Raf Simons reimagined ideas from the Fifties into hyper-chic fashions for today. Simons muses on the allure of the midcentury period and its pitch-perfect play with form and function.
WWD: Which period in history defined modernism the best, and why? Simons: The industrialization and the Fifties’ economic boom largely affected the aesthetic of the times and pushed design to explore directions unknown until that moment. After the war, new needs were to be fulfilled, and there was extraordinary optimism for the future. The positivity was somehow the driving force for the pioneers of modernist design. During these years, designers created things that were completely new, and what I very much like about modernism is that it does not relate to history or the past.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)