By  on July 24, 2013

This summer’s recent heat wave has provided yet another excuse to hit the beach, but the fashion crowd has been settled in Montauk for weeks.

Photographer Ben Watts, Milk Studios founder Mazdack Rassi and hotelier Jeffrey Jah took over the Montauk Yacht Club Resort and Marina for their annual Shark Attack party. About 3,000 of their stylish friends turned out for the Fourth of July bash. The Surf Lodge’s artist in residence Max Snow got a jump on the summer party circuit by hosting an Opening Weekend event with Willie Nelson and Courtney Love. Snow is also getting in on the area’s laid-back style with a limited-edition signature collection for the Surf Lodge.

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