NEW YORK — Montblanc is expanding further into the women's arena this fall with the addition of fine jewelry to its assortment of pens, men's and women's fine watches, men's accessories and men's and women's leather goods.
"More females are roaming around our boutiques these days," said Wolff Heinrichsdorff, managing director of the Hamburg, Germany-based company, a subsidiary of Compagnie Financière Richemont. "And more women are buying for themselves. Women are increasingly the driving factor in luxury purchases."
Heinrichsdorff said that about five years ago the company noticed an increase in business from women buying gifts for men, and then for themselves, too. Today, some 50 to 60 percent of Montblanc shoppers are women.
The Montblanc jewelry line comprises three collections, designed from rhodinated silver with elements that may include colorful stones, mother-of-pearl, diamonds and Chinese lacquer. The Montblanc name and star logo are prominent design features, as are playful details like revolving pendants and reversible stones.
"We want the customer to be able to mix and match the pieces and have fun with them," said Heinrichsdorff. "We want them to be able to personalize and customize the jewelry."
Standout items from the unembellished Profile collection include the spinning "wish" ring that features a stable inner band and a contoured rotating outer band.
The Star collection features the brand's logo in items such as pendants that spin at the center and can be worn on colorful silk cord necklaces, and bangles that feature horizontal stripes in silver and black Chinese lacquer.
Bohème is the final collection and comprises rings, necklaces and bracelets with a young sensibility. Pieces include a bracelet of silver cubes, a few of which are double-sided and embedded with different stones on opposite faces, to be twisted based on the wearer's color preference for a particular outfit. There are also wide ring bands with a perforated Montblanc star and two colorful stones dangling from the front.
All the Montblanc jewelry will be made in Italy and will begin retailing this October in the company's 250 nationwide boutiques, at better department stores like Nordstrom and at select fine jewelers. Prices for Montblanc jewelry will range from $200 to $550.Heinrichsdorff declined to give sales projections for the fine jewelry, but he said he anticipates "solid double-digit growth" for the assortment.
Richemont's other brands include Van Cleef & Arpels, Piaget, Alfred Dunhill, Chloé and Lancel. In April, Richemont reported that sales rose 10.1 percent to 3.72 billion euros, or $4.88 billion, for the fiscal year ended March 3, citing its jewelry houses, watchmakers and writing instrument firms as contributing to the growth.
Heinrichsdorff said the company plans to introduce items to the jewelry collection every six months.
To advertise the launch of the line, Montblanc will roll out a print advertising campaign that will be its first to feature a female model. Heinrichsdorff said the model has not been confirmed. Ads will run in major fashion titles, including W, Vogue and Elle, as well as in newspapers such as The Wall Street Journal and The New York Times.
Montblanc celebrates its 100th anniversary next year. Part of the celebration may include more products for women, including a larger leather assortment.
"We are now active in almost 40 different countries," Heinrichsdorff said. "We have to feed our customers worldwide. They have many different preferences, and it's forcing us to think differently."
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion