Linda Burton sees it all the time: a customer comes in looking for a coat and leaves with a lamp. Another seeks the perfect pair of pants, and finds a great cushion instead.

Burton and partner Holly Devlin, owners of Cricket in Wichita, Kan., are firm believers in offering choices to the consumer. So much so that what started out as a small boutique selling a limited selection of contemporary women’s clothes has now tripled in size and offers a staggering variety of, well, stuff. There are chandeliers and oil paintings, silk floral arrangements and embroidered pillows. And although Burton and Devlin put in almost $450,000 into expanding their boutique, they’re not quite done yet.

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