PARIS — Morgan Stanley has officially commenced round two in its fight with LVMH Moët Hennessy Louis Vuitton. On Friday, the investment firm officially filed its appeal of a Jan. 12 commercial court ruling here that found it guilty of “gross misconduct” toward the luxury giant.

Morgan Stanley was ordered to pay at least 30 million euros, or $36.3 million at current exchange, for what LVMH said was a premeditated and systematic effort to denigrate LVMH while favoring rival Gucci, which has received financial advice from Morgan Stanley. Morgan Stanley denies any wrongdoing and stands behind its equity research, though it has suspended its coverage of LVMH in light of the legal proceedings.

Although the appeal documents will not be made public, Friday’s filing puts in motion a series of submissions and rebuttals bound to take the case well into 2005 before any ruling will be delivered.

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