MILAN — Moschino has signed an agreement with Allison SpA to produce and distribute the brand's eyewear collection for the next five years.
The agreement replaces a previous deal with Luxottica. The first collection produced by Allison will bow at Paris' Silmo, the international eyewear exhibition held in October.
"Allison highlights the creative component of the collection, the DNA of our brand — this is the reason we've decided to link up with them," said Thierry Andretta, chief executive officer of Moschino. "Our design team is heavily involved in all the different steps that go into any license and we wanted it to be no different for our eyewear collection. With Allison, it's more about signature pieces."
Silvio Vecellio Reane, chairman and ceo of Allison, based in Padova, said, "Our peculiarity is that we exalt creativity and we don't want to standardize products. We sell emotions and we want to give stores the opportunity to offer something new and different — there are so many similar products out there."
In December, Allison inked a licensing deal with Benetton and already counts licenses with Gianfranco Ferré, Vivienne Westwood, Missoni, John Richmond, Dunhill, Mercedes-Benz, Dirk Bikkembergs and Roberta di Camerino.
"Marketing and communication are important, but the attention must ultimately go back to the product," said Reane.
The strategy appears to be paying off, as the executive estimated sales of 130 million euros, or $173.8 million at current exchange, this year, up from 6 million euros, or $8 million, seven years ago.
He said he plans to reach about 8,000 points of sale around the world with the Moschino line between Moschino boutiques and specialty stores. The first collection will comprise 60 models in a color palette revolving around Havana cream, black and red. Allison will revisit Moschino's iconic symbols, such as the heart, the peace sign and the question mark.
The line will retail for 130 euros, or $174, to 170 euros, or $227. Last year, Moschino reported sales of 78 million euros, or $101.4 million. Its licensing business registered sales of 200 million euros or $260 million.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia