By  on May 22, 2007

PARIS — Stretching its art-fashion links into new territories, Chanel will be the subject of a major exhibition this fall at the Pushkin State Museum of Fine Art in Moscow, WWD has learned.

Titled "Chanel," the sprawling show aims to tell the story of the house with paintings, sculptures and photographs, alongside dresses and fine jewelry designs. Curators at the Pushkin, in concert with Chanel and curator Jean-Louis Froment, are borrowing works by the likes of Pablo Picasso, Jeff Koons and Jean Cocteau from major museums around the world.

Distinct from the fashion exhibition mounted by the Metropolitan Museum of Art's Costume Institute in New York in 2004, the Pushkin showcase will be more "artistic and didactic," telling the story of the house according to such broad themes as black, red, gold lamé, jersey and tweed, according to Chanel.

The exhibition, which opens to the public Sept. 27 and runs through Nov. 21, will occupy most of the museum's first floor, currently occupied by a show devoted to Amadeo Modigliani.

Chanel has long had extensive ties to Russia, dating from founder Gabrielle Chanel's famous friendships with exiled Russian intelligentsia and her romantic ties to Grand Duke Dimitri Pavlovitch.

Last year, Chanel opened its first freestanding boutique in Russia, a 3,200-square-foot unit at 14 Stolechnikov Pereoulok in central Moscow.

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