The affair began in 1983, when the jeweler lent its name and sponsorship to a tournament in Palm Beach, Fla., and expanded in 1985 with the creation of the Cartier International Polo Cup, a prestigious event in the British sporting calendar.
Played in Windsor, with the likes of Prince Charles and Prince Harry often competing, the event attracts more than 25,000 spectators, including Her Majesty Queen Elizabeth II.
Today, Cartier organizes three annual polo tournaments: traditional polo at Guards Polo Club at Windsor in England, Saint Moritz Snow Polo and Desert Polo in Dubai.
For Cartier, polo offers the type of exclusivity and tradition it likes to convey in its jewels. The event is also a venue for creativity: The company has developed novel versions of the sport to garner attention, including replacing horses with pachyderms for the World Elephant Polo Championships in Nepal. Not only has the event attracted A-list glitterati, it also serves as a means for Cartier to raise proceeds to protect that country’s endangered species. Another inventive polo spin-off is Cartier’s Polo World Cup on Snow, which is held on frozen Lake Saint Moritz in Switzerland.
More recently, Cartier in 2006 created the Cartier International Dubai Polo Challenge in the United Arab Emirates. Top players from Argentina, Britain and several Arab countries play at the Desert Palm Polo Complex. Played under the patronage of Princess Haya Bint Al Hussein, the wife of the ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, the event underscores that when it comes to polo, the world is Cartier’s pitch.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia