The affair began in 1983, when the jeweler lent its name and sponsorship to a tournament in Palm Beach, Fla., and expanded in 1985 with the creation of the Cartier International Polo Cup, a prestigious event in the British sporting calendar.
Played in Windsor, with the likes of Prince Charles and Prince Harry often competing, the event attracts more than 25,000 spectators, including Her Majesty Queen Elizabeth II.
Today, Cartier organizes three annual polo tournaments: traditional polo at Guards Polo Club at Windsor in England, Saint Moritz Snow Polo and Desert Polo in Dubai.
For Cartier, polo offers the type of exclusivity and tradition it likes to convey in its jewels. The event is also a venue for creativity: The company has developed novel versions of the sport to garner attention, including replacing horses with pachyderms for the World Elephant Polo Championships in Nepal. Not only has the event attracted A-list glitterati, it also serves as a means for Cartier to raise proceeds to protect that country’s endangered species. Another inventive polo spin-off is Cartier’s Polo World Cup on Snow, which is held on frozen Lake Saint Moritz in Switzerland.
More recently, Cartier in 2006 created the Cartier International Dubai Polo Challenge in the United Arab Emirates. Top players from Argentina, Britain and several Arab countries play at the Desert Palm Polo Complex. Played under the patronage of Princess Haya Bint Al Hussein, the wife of the ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, the event underscores that when it comes to polo, the world is Cartier’s pitch.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty