In his "Lose Yourself" video, Eminem pays tribute to his hometown, the faded letters arching across his hoodie spell out "Detroit."

That video gave a boost to Made in Detroit, the clothing company that made Eminem’s famed sweatshirt, and the 250 boutiques that carry the line. Several actors wore Made in Detroit T-shirts and hoodies in the movie "8 Mile," and Kid Rock, another Detroit native, has been wearing the clothes as he promotes his latest album, "Cocky."

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