The Edge’s latest evolution is toward slightly more
Is The Edge showing its softer side?
Though most vendors agree that The Edge has always been recognizable as a crucial pit stop for setting new trends, others believe the category’s new location on the main floor of WWDMAGIC means it’s sparking mainstream interest. Buyers can expect to see flirtations with the Fifties, military inspirations, rock-star-ready looks and safari prints.
"Early Sixties, luxury rock ’n’ roll — but better" is how owner and designer Karen Caid, of Los Angeles–based Serious Inc., described the company’s offerings.
Think rich paisley on corduroy, elaborate braiding, stonewashed denims and leather detailing inspired by Eighties rocker Joan Jett.
Stripes and a four-colored selection of rich brocades round out themes Caid will continue for fall. Holiday goods embrace long, metallic fringe on items like sarongs and ponchos. Pants wholesale from $37 to $69 and military-style jackets start at $60.
New England prep school and an African safari — with a twist — are the inspirations behind New Breed Girl’s collection of junior knit tops.
Patrick Wood, vice president of the Los Angeles–based company, said the company is steering clear of peasant looks by presenting golf-inspired polo shirts in icy, pastel colors for late fall, holiday and early spring. He also plans to capture the "big game hunter" look via T-shirts screenprinted with camouflage blends and jungle patterns.
The company continues to give a "raw, unfinished look" to T-shirts through methods like contrast stitching and corset seaming.
Fabrics include cotton jersey, baby-ribbed cotton and spandex, with tops ranging wholesale from $7 to $12.
At Tripp NYC, husband and wife team Ray and Daang Goodman work closely within seasons, incorporating zipper treatments, eyelets, drawstrings and pocket treatments on pants and some tops, to create a style Ray Goodman describes as "punk-meets-street-meets-military."
There will be a heavier concentration on outerwear for fall and holiday, which priced wholesale from $34 to $180, includes a vinyl coat with faux leopard lining. Another standout item is a pair of cotton twill lace-up pants with 850 different eyelets.Goodman added that 95 percent of the line runs from $14 to $45 wholesale.
St. Louis-based Hullabaloo focuses on adapting vintage looks to suit modern trends.
"There’s no such thing as a new idea; it was around 40 years ago," joked Bridgette Sesti, director of sales, who researches fashion magazines — Japanese ones in particular — for ways to adapt retro looks to current styles. Sesti scours various secret sources for vintage pieces like capes and ponchos with fringed edges, fitted tuxedo jackets and green army "bomber" jackets.
The company also sells accessories ranging from beaded necklaces from the Sixties, wooden bangles from the Seventies and Eighties-era slouchy boots. Tops start wholesale at $7.50, bottoms range from $7.50 to $12.50 and outerwear is $14.50 to $22.50. Accessories are priced $3.50 to $5.50.
Under the direction of owners Liz Khader and Christina Carey, Los Angeles–based Blest is introducing knit sweaters for fall, holiday and pre-spring, mixing up textures like crocheted and jersey knits to inspire multilayered looks.
Following the success of their first two collections, consisting mainly of accessories such as gloves, armwarmers and patches, the duo decided to tap into apparel, already a major feature at their Hollywood
"I can never stay with one thing, so I have to branch out," said Khader, who plans on doing just that by punching out winterized versions of "varsity punk" zip-up hoodies, sexy shirt separates and a selection of fitted dresses, all priced wholesale from $9 to $60. With a focus on casual tops and dresses, fabrics consist of baby ribs, interlocks, thermals and fleeces.
Blest accessories include crocheted scarves, hats and custom-knit square and rectangular-shaped patches. Wholesale prices for accessories range from $3
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews