The Edge’s latest evolution is toward slightly more
Is The Edge showing its softer side?
Though most vendors agree that The Edge has always been recognizable as a crucial pit stop for setting new trends, others believe the category’s new location on the main floor of WWDMAGIC means it’s sparking mainstream interest. Buyers can expect to see flirtations with the Fifties, military inspirations, rock-star-ready looks and safari prints.
"Early Sixties, luxury rock ’n’ roll — but better" is how owner and designer Karen Caid, of Los Angeles–based Serious Inc., described the company’s offerings.
Think rich paisley on corduroy, elaborate braiding, stonewashed denims and leather detailing inspired by Eighties rocker Joan Jett.
Stripes and a four-colored selection of rich brocades round out themes Caid will continue for fall. Holiday goods embrace long, metallic fringe on items like sarongs and ponchos. Pants wholesale from $37 to $69 and military-style jackets start at $60.
New England prep school and an African safari — with a twist — are the inspirations behind New Breed Girl’s collection of junior knit tops.
Patrick Wood, vice president of the Los Angeles–based company, said the company is steering clear of peasant looks by presenting golf-inspired polo shirts in icy, pastel colors for late fall, holiday and early spring. He also plans to capture the "big game hunter" look via T-shirts screenprinted with camouflage blends and jungle patterns.
The company continues to give a "raw, unfinished look" to T-shirts through methods like contrast stitching and corset seaming.
Fabrics include cotton jersey, baby-ribbed cotton and spandex, with tops ranging wholesale from $7 to $12.
At Tripp NYC, husband and wife team Ray and Daang Goodman work closely within seasons, incorporating zipper treatments, eyelets, drawstrings and pocket treatments on pants and some tops, to create a style Ray Goodman describes as "punk-meets-street-meets-military."
There will be a heavier concentration on outerwear for fall and holiday, which priced wholesale from $34 to $180, includes a vinyl coat with faux leopard lining. Another standout item is a pair of cotton twill lace-up pants with 850 different eyelets.Goodman added that 95 percent of the line runs from $14 to $45 wholesale.
St. Louis-based Hullabaloo focuses on adapting vintage looks to suit modern trends.
"There’s no such thing as a new idea; it was around 40 years ago," joked Bridgette Sesti, director of sales, who researches fashion magazines — Japanese ones in particular — for ways to adapt retro looks to current styles. Sesti scours various secret sources for vintage pieces like capes and ponchos with fringed edges, fitted tuxedo jackets and green army "bomber" jackets.
The company also sells accessories ranging from beaded necklaces from the Sixties, wooden bangles from the Seventies and Eighties-era slouchy boots. Tops start wholesale at $7.50, bottoms range from $7.50 to $12.50 and outerwear is $14.50 to $22.50. Accessories are priced $3.50 to $5.50.
Under the direction of owners Liz Khader and Christina Carey, Los Angeles–based Blest is introducing knit sweaters for fall, holiday and pre-spring, mixing up textures like crocheted and jersey knits to inspire multilayered looks.
Following the success of their first two collections, consisting mainly of accessories such as gloves, armwarmers and patches, the duo decided to tap into apparel, already a major feature at their Hollywood
"I can never stay with one thing, so I have to branch out," said Khader, who plans on doing just that by punching out winterized versions of "varsity punk" zip-up hoodies, sexy shirt separates and a selection of fitted dresses, all priced wholesale from $9 to $60. With a focus on casual tops and dresses, fabrics consist of baby ribs, interlocks, thermals and fleeces.
Blest accessories include crocheted scarves, hats and custom-knit square and rectangular-shaped patches. Wholesale prices for accessories range from $3
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion