The Edge’s latest evolution is toward slightly more
Is The Edge showing its softer side?
Though most vendors agree that The Edge has always been recognizable as a crucial pit stop for setting new trends, others believe the category’s new location on the main floor of WWDMAGIC means it’s sparking mainstream interest. Buyers can expect to see flirtations with the Fifties, military inspirations, rock-star-ready looks and safari prints.
"Early Sixties, luxury rock ’n’ roll — but better" is how owner and designer Karen Caid, of Los Angeles–based Serious Inc., described the company’s offerings.
Think rich paisley on corduroy, elaborate braiding, stonewashed denims and leather detailing inspired by Eighties rocker Joan Jett.
Stripes and a four-colored selection of rich brocades round out themes Caid will continue for fall. Holiday goods embrace long, metallic fringe on items like sarongs and ponchos. Pants wholesale from $37 to $69 and military-style jackets start at $60.
New England prep school and an African safari — with a twist — are the inspirations behind New Breed Girl’s collection of junior knit tops.
Patrick Wood, vice president of the Los Angeles–based company, said the company is steering clear of peasant looks by presenting golf-inspired polo shirts in icy, pastel colors for late fall, holiday and early spring. He also plans to capture the "big game hunter" look via T-shirts screenprinted with camouflage blends and jungle patterns.
The company continues to give a "raw, unfinished look" to T-shirts through methods like contrast stitching and corset seaming.
Fabrics include cotton jersey, baby-ribbed cotton and spandex, with tops ranging wholesale from $7 to $12.
At Tripp NYC, husband and wife team Ray and Daang Goodman work closely within seasons, incorporating zipper treatments, eyelets, drawstrings and pocket treatments on pants and some tops, to create a style Ray Goodman describes as "punk-meets-street-meets-military."
There will be a heavier concentration on outerwear for fall and holiday, which priced wholesale from $34 to $180, includes a vinyl coat with faux leopard lining. Another standout item is a pair of cotton twill lace-up pants with 850 different eyelets.Goodman added that 95 percent of the line runs from $14 to $45 wholesale.
St. Louis-based Hullabaloo focuses on adapting vintage looks to suit modern trends.
"There’s no such thing as a new idea; it was around 40 years ago," joked Bridgette Sesti, director of sales, who researches fashion magazines — Japanese ones in particular — for ways to adapt retro looks to current styles. Sesti scours various secret sources for vintage pieces like capes and ponchos with fringed edges, fitted tuxedo jackets and green army "bomber" jackets.
The company also sells accessories ranging from beaded necklaces from the Sixties, wooden bangles from the Seventies and Eighties-era slouchy boots. Tops start wholesale at $7.50, bottoms range from $7.50 to $12.50 and outerwear is $14.50 to $22.50. Accessories are priced $3.50 to $5.50.
Under the direction of owners Liz Khader and Christina Carey, Los Angeles–based Blest is introducing knit sweaters for fall, holiday and pre-spring, mixing up textures like crocheted and jersey knits to inspire multilayered looks.
Following the success of their first two collections, consisting mainly of accessories such as gloves, armwarmers and patches, the duo decided to tap into apparel, already a major feature at their Hollywood
"I can never stay with one thing, so I have to branch out," said Khader, who plans on doing just that by punching out winterized versions of "varsity punk" zip-up hoodies, sexy shirt separates and a selection of fitted dresses, all priced wholesale from $9 to $60. With a focus on casual tops and dresses, fabrics consist of baby ribs, interlocks, thermals and fleeces.
Blest accessories include crocheted scarves, hats and custom-knit square and rectangular-shaped patches. Wholesale prices for accessories range from $3
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)