A look at some lesser-known facts about MTV.
This story first appeared in the August 29, 2002 issue of WWD. Subscribe Today.
Debut video: “Video Killed the Radio Star” by the Buggles.
First video declined: Neil Young’s “This Note’s for You,” 1988, which poked fun at rock stars who endorsed products. (It later won a VMA.)
Group with most videos on TRL: ’NSYNC.
Band that the NYPD feared would cause riots with its appearance on TRL: Backstreet Boys.
First fashion segment: “Addicted to Style” airs June 9, 1986 during MTV News. Shown four times a day with highlights on street fashion and interviews with celebrities and designers like Vivienne Westwood.
Models who’ve hosted “House of Style”: Cindy Crawford, Shalom Harlow, Rebecca Romijn-Stamos, Amber Valetta, Daisy Fuentes, and Molly Simms.
Year MTV’s licensed line of clothing and accessories launched: 1990
First VMA hosts: Dan Ackroyd and Bette Midler, 1984.
Value of VMA gift trunk: $18,500
Weight of gift trunk, which is shrink wrapped with Peter Max original artwork: 200 pounds
Number of companies putting their goodies in the trunk: 143
Designers and retailers with their products in gift trunk include: Aeropostale, Anna Sui, Anne Klein New York, Baby Phat, Buz Jones, Calvin Klein, Chanel, Club Monaco, Danier Leather, Fila, Fossil, J. Lo, Michele Marcombe, Prada, Sean John, Sergio Valente and The Sak.
Number of products in beauty brand OSIS’s red backpack for winners and presenters: 16