NEW YORK — Later this month, the "House of Mudd" will open its doors in South Korea, marking its entrance onto a new continent where the company believes it could more than double the brand’s revenues within the next two to three years.

On Aug. 23, the world’s first six Mudd boutiques will open in that country, including a Seoul flagship occupying more than 3,000 square feet. The company plans to quickly follow up with units in Beijing and Hong Kong, building a base of 30 stores by mid-September, and expects to have about 100 stores up and running by next summer.

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