LONDON — Katie Grand has been named as creative director of Mulberry, replacing Stuart Vevers, who is leaving to join Loewe. Grand's first collection for Mulberry will be for spring 2009.
Vevers, whose title at Mulberry is design director, will remain at the British clothing and accessories brand until the end of this year. His last collection will be for fall 2008.
Grand and Vevers are friends, and she had been working on the Mulberry collections with him over the past year.
"I've already established a relationship with the Mulberry creative team, and together we've been moving the brand in a more fashion-orientated direction," said Grand.
Lisa Montague, chief operating officer at Mulberry, said the post of creative director is a new one, and that even before Vevers left, she'd been planning to create it.
"We were ready to change. Mulberry has really grown up, the design is stable now, and we needed to create the position of creative director," she said, adding Grand would be making sure all the product categories are in tune with the brand image.
"I think she'll be pushing us further, harder, faster — and we need to be pushed," added Montague.
Grand, a fashion stylist, is currently editor of Pop magazine, an Emap Consumer Media title, and works with labels including Giles, Prada, Miu Miu, Luella, Louis Vuitton and Proenza Schouler.
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