Howard Murad, the dermatologist founder of the skin care company Murad Inc., celebrated the opening of the Inclusive Health Center in El Segundo, Calif., on Wednesday with a presentation and intimate luncheon.
Among those checking out the center were Jeff Probst, the host of “Survivor” and a virtual one-man lab who, by professional necessity, tests Murad products in climates around the world. “I was with this makeup artist who said, ‘You have a lot of sun damage on your face,'” recalled Probst of his introduction to the Murad brand. “Through taking these [Murad] supplements — and then actually doing some of the treatments, my skin has changed.”
Adjacent to Murad’s medical spa and a modern alcove in an otherwise nondescript office building, the new center features staff members with expertise across many disciplines, including nutrition, acupuncture, preventative medicine and dermatology. Its thorough approach is based on Murad’s Cellular Water Principle, which focuses on water depletion in cells and connective tissue as the body ages. “You can’t fix one aspect of your body unless you address all of it,” said Murad.
At lunch, visitors literally got a taste of the Murad method with a fruit- and vegetable-rich meal following the dictates of the water principle. Murad, who heads to New York later this month to launch his men’s skin care line, said he could spread the inclusive concept with smaller satellite locations, perhaps linked to hotels.
This story first appeared in the March 9, 2007 issue of WWD. Subscribe Today.