LV will open its latest "store" in downtown L.A. on Monday when the Museum of Contemporary Art presents a Takashi Murakami retrospective, the most comprehensive collection yet of the artist's work, comprising about 90 pieces.
LOS ANGELES — Louis Vuitton will open its latest "store" in downtown Los Angeles on Monday when the Museum of Contemporary Art presents a Takashi Murakami retrospective, the most comprehensive collection yet of the artist's work, comprising about 90 pieces.
Already a major player on the art scene, Murakami became a household name in 2002 when Marc Jacobs, Vuitton's artistic director, asked the artist to reinterpret the house's classic monogram handbags. The collaboration became an overnight commercial success for the house, elevating the status of "It" luxury handbags to a new level.
Within the second portion of the two-part exhibition, which features all of Murakami's merchandise in a grid-like shelving display, one room will showcase a range of the accessories that Murakami created for Vuitton.
Another "store" environment will feature new limited edition items, such as the Hands Neverfull tote, coin purses and agendas that the public can purchase while walking through the exhibit. The totes are available in three sizes, from $875 to $965; the agendas, in small and large, for $500 and $700, and coin purses are $250.
But Vuitton president Yves Carcelle stressed it's not a typical museum gift shop.
"The idea came from MOCA's chief curator, Paul Schimmel, who said, 'You were the first to put art in the store; I want to be the first one to put the store in the art,'" said Carcelle. "What artists like Takashi do inspires us, and we, in turn, inspire them. He wanted to pay homage to the work we've done together."
In contemporary art, where the installation is often as important as the artwork, the 1,000-square-foot space is appropriately stylized.
"The whole thing is very conceptual, but it is a reinterpretation of an actual Louis Vuitton store," said Carcelle. Instead of the traditional leather and wood elements, the furnishings are painted white and the walls are fitted with screens playing videos created for the exhibit.
The company said it has created enough merchandise to last until the close of the exhibition on Feb. 11, but it might not be taking into account the number of fashion fans in Los Angeles who have been planning to buy the items for months.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)