MARKWINS NAMES GM: Martin Toh has been appointed general manager of Markwins North America, a new position. Toh, whose previous title was chief operations operator, has been with the company for 12 years. Toh's new responsibilities will include financial planning and overseeing strategic growth plans. He reports to Eric Chen, chairman and chief executive officer of Markwins International. "Martin understands the essence of our brands and possesses the financial and operational expertise to lead all of our businesses in North America," Chen said in a statement. The Markwins North America division manages cosmetics collections including the Color Workshop, the Spa Workshop, ACT, Wet 'n' Wild, Black Radiance and Tropez.

MAYBELLINE MOVES: Maybelline New York, a division of L'Oréal USA, has appointed Cyril Chapuy general manager of Maybelline Worldwide, effective immediately. In his new position, Chapuy will assume responsibility for building the global Maybelline brand image, as well as all new product and advertising developments. Most recently, Chapuy was senior vice president of Maybelline Worldwide. Reporting to Chapuy is Leonardo Chavez, who has been named vice president of Maybelline Global Marketing. Chavez will oversee the eye and face categories, as well as new business. Most recently, Chavez was assistant vice president of Lancôme U.S. Cosmetics. Giuseppe D'Alessandro, who has also been named a vice president of Maybelline Global Marketing, will oversee the lip and nail categories. D'Alessandro was most recently assistant vice president of Maybelline Global Marketing, and will report to Chapuy.

SURE THING: According to Jeff Joyner, ceo and president, the Joyner Sales Agency uses market information to create an in-store presentation that is "bulletproof. Cosmetics and beauty has one of the highest rates of new and deleted items in the store," said Joyner, who also works with chains on total store analysis and aisle management.

TRAVEL WISE: Drugstore chains, including Duane Reade, Harmon, CVS and Walgreens, are looking for ways to make new airport security regulations on liquids easier to understand. Justin McAuliffe of JustHilt LLC presented his solution called Carry-On Travel Kit. Products in the kit — shaving cream, razor, hair gel, toothpaste, toothbrush, deodorant and shampoo — are housed in a reusable plastic bag that includes a TSA information card. Many chains said they were setting up travel areas within their beauty departments.ONE TO WATCH: Perhaps the company to watch over the next 12 months is Beiersdorf, which just named Bill Graham vice president of sales and trade development. Graham is bent on transforming Nivea into a true beauty brand in the U.S. In the last four weeks, Nivea has had its strongest brand growth in the hand and body category, Graham said. "Positioning on the shelf is limited to brand performance, but some key retailers are saying their perception of the brand is changing, so we may see some changes [in on-shelf positioning, too]." The brand is always mindful of stockkeeping-unit proliferation, he said, and in turn brings only "what is adding value to the category." As examples, Graham pointed to Nivea's current launches. There's a new cellulite item, Good-bye Cellulite Gel-Cream, and a firming item, Sunkissed Firming Moisturizer, which marks Nivea's entry into the glow category. Sunkissed Firming has a mango scent and will be advertised on TV, a medium not used by competitors in the category. Sunkissed, he said, adds a skin-firming benefit to the already crowded glow segment.

HIP-HOP: HIP, according to L'Oréal Paris president Carol Hamilton, has turned around, following a slow-to-start spring 2006 launch. To date, eye shadows now generate a 7 to 8 percent dollar market share, and HIP ranks as number three, four or five in total L'Oréal cosmetics, she added. HIP's 2-foot sections have remained in stores. "We are here to stay," Hamilton said.

MINERAL MANIA: Mineral makeup may not be a passing trend. "It's not a fad," declared Ingrid Jackel, ceo of Physicians Formula. "I think of it like long-wearing makeup, which is still around. Mineral is a new type of formulation and it's here to stay." Lisa Yarnell, president and ceo of Jane & Co., agreed, saying, "Minerals are tapping a consumer who wasn't there before. It's is no longer cost-prohibitive." Jane's Be Pure mineral items sell for around $7 each. It plans to expand the line with finishing powders and mineral veils this fall. CVS has entered the field as well, testing its own brand of mineral makeup called Airbrush Naturals alongside its proprietary makeup tools, Essence of Beauty. CVS introduced a loose mineral foundation in select doors in late 2006, followed by loose eye shadow in March. Harvey Alstodt, president of Del Cosmetics, said his company will expand its minerals offering beyond the current lip item. He added there will be new items and advertising initiatives behind the Sally Hansen brand keying off the notion consumers trust the Sally Hansen name.SMALL SCREEN: Physicians Formula is finishing production of a 30-minute TV infomercial that it plans to begin testing in May. "We consider it advertising spending, not a new [retail] channel," said ceo Ingrid Jackel, who added that the effort was designed to bolster brand awareness. Physicians Formula, she noted, has about half the brand awareness of its competition, including L'Oréal. Starter kits purchased via the infomercial will be packaged with a $5-off coupon, which can be used at any local drugstore where Physicians Formula products are sold. In related news, the brand has roughly 100 new products slated for 2008. The lineup will include a subbrand that touts a new technology, hinted Jackel. She would not divulge details, but earlier this year she said that beginning in 2008, the firm expected to expand its presence in color cosmetics, including lip and nail care, and plant its flag in skin care.

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