WEST NYACK, NY — For those on the run, there is now a nail salon just for you.
Dashing Diva, a full service salon with a vast selection of retail merchandise, has two locations: the Palisades Center Mall here and the Galleria Mall in White Plains, N.Y.
Situated in the mall courts, Dashing Diva, a self-described nail boutique, is an open-air kiosk, designed for easy access and quick, in-and-out service. Offerings range from full salon treatments like manicures, at $10, to pre-decorated tip application, $45, to gel nails for $75. Dashing Diva emphasizes its expansive array of pre-decorated nails — 350 styles — that can be applied at the kiosk or taken home for self-application. Options range from single color and French designs to multicolored looks with gemstones. Prices average $5 to $15 per kit. There is also a vast selection of nail enamel and treatment items at $5 a bottle, and manicure kits for $1.50.
Its corporate parent, KMC Inc., the manufacturer of mass-market artificial nail brands such as Broadway and Kiss, has plans to franchise the concept and will be presenting the business for the first time at the International Beauty Show at the Jacob Javits Center in March. For nail technicians who want their own businesses, the Dashing Diva kiosk is modular and can be expanded or contracted to fit individual business needs.
Rita Brown, regional manager for Dashing Diva, describes it as a "full service salon environment in a kiosk setup." She stressed that the mall sites are "completely hygienic."
Brown said Dashing Diva encourages women to frequently change their nails to match their outfit, mood or activity. With hundreds of nail styles and various treatments to choose from, she said, "Why are we locked into what we do or how we wear nails?"
Despite the emphasis on quick service, said Brown, "we don’t skimp on the hot towels or the hand massages."
To keep customers coming back, Dashing Diva has the Nail Club, which offers benefits such as a free set of nails at every sixth purchase of a product or service, along with other promotions and benefits. The Manicure Miles program enables shoppers to earn benefits for frequent nail purchases. And shoppers who stop by between 10 a.m. and noon will receive a free cup of coffee with any manicure. For gift givers or those seeking more convenience, there is Nailscriptions, a monthly mail order program.Dashing Diva also has a Web site — dashingdiva.com — which explains the services offered, provides instructions for at-home applications and serves as a shopping site.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)