NEW YORK — Add another name to the list of celebrity beauty lines.

Singer Naomi Judd has launched a treatment collection called Esteem Skin Care, which is being marketed via an infomercial that’s formatted as a talk show. The 30-minute spot is hosted by Judd and was produced by Santa Ana, Calif.-based Script to Screen. It began rolling out in the past two weeks to national cable networks, including We, Oxygen and Lifetime.

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