NEW YORK — Naterra Brands may be a small firm, but it’s ready to play with the big guys.
Naterra, best known for its Skin Milk line, is extending into two major categories dominated by the likes of Procter & Gamble and Unilever, with launches in hair care and skin care. Plus, the Texas-based company is initiating its first national advertising campaign with print advertising for Skin Milk, a milk-based skin care line. The new items could add more than $20 million in sales to Naterra’s portfolio, industry sources estimate.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"