NEW YORK -- Natori Co. will get into basic daywear in March with best-selling styles from a firm that recently closed -- Lady Lynne.
First-year sales projection for the new line of daywear, which will bear the Natori label, is $4 million to $5 million, said Josie Natori, president of the firm.
Natori pointed out that she and her husband, Kenneth Natori, who is chairman, have not acquired the Lady Lynne name or firm, but have taken on board Lady Lynne's former owner, Steve Aranoff.
While his title at Natori has not been set, Aranoff will direct sales of the daywear line; his son, Eddie, will oversee production, as he did at Lady Lynne. Manufacturing will continue to be contracted in the South. The line will be shown to retailers at the Natori showroom at 40 East 34th St.
The Aranoffs' expertise and connections, Josie Natori said, will add new dimensions to her firm: domestic production with a four-week turn, the ability to tap in on trends quickly and an additional specialty store account base this year of 300 to 400 doors. In recent seasons, Lady Lynne has been known as a key resource for bodyliners to wear under sheer apparel.
Josie Natori is considered to be a strong fashion advocate and is credited with getting the innerwear-outerwear trend going in 1989. But she said that she decided to take a "basic direction" in daywear, based on market research and conversations with retailers.
"We are being more realistic about what is selling at department stores," said Natori. "We also discovered a major trend is that women are looking for functional lingerie again, the kind of items that are found in traditional lingerie departments."
In addition to bodyliners and bodystockings, Natori's basic daywear category will include such items as suit camisoles, tap pants, teddies and half-slips. Natori will also continue a Lady Lynne legwear item -- a French nylon mesh pantyhose with a back seam -- that could provide a "perfect entry into the legwear scene," she said.
Natori said she will continue to feature her fashion daywear items, such as bustiers and stretch bodysuits, in the firm's Natori and Josie lines."My fashion daywear will now be merchandised as accessories within the sleepwear and at-home wear collections," she said.
Lady Lynne, which closed Jan. 15, was a third-generation, 55-year-old maker of traditional daywear and some fashion items. Steve Aranoff said the company was forced to close by retail consolidation and competition from major innerwear corporations.
Aranoff said he is notifying retailers that Natori will oversee spring deliveries of best-selling Lady Lynne styles.
Both Natori and Aranoff noted there would be no changes in the daywear's wholesale price structure, merchandising and marketing. Wholesale prices start at $12.50 for basic bodyliners and go to $35 for bodystockings.
"We probably won't change anything," said Natori. "We will continue to do the brochures with visuals twice a year, and we'll most likely keep an 800-number for reorders."
There are plans to update packaging, though, and Natori's design team will create new styles and update established bestsellers, she said.
Natori noted business was generally flat in 1993, but said she anticipates 1994 sales gains of 15 to 20 percent, to bring total volume to more than $40 million for all Natori businesses, including three licensees and distributor licensees overseas.
She attributed the projected sales increases to three factors: the new daywear line, expanded distribution overseas and a focus on balanced mixes of "classic" Natori looks in sleepwear featuring appliques and embroideries.
She said there is a "huge demand" for basic daywear in the Far East, particularly in Japan, where she has a year-old distributor's license with Pola Cosmetics. It's an area, along with Singapore, Taiwan and China, where she foresees the greatest growth potential.
"A company today cannot survive without going global and without technology," she continued. "EDI will especially enhance our daywear business on an international platform."
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)