NEW YORK — Necessary Objects, the young contemporary collection, put all of its fall and winter wares on view in a runway show Monday night for more than 300 guests.
The show at N/A, a nightclub in Chelsea here, featured Necessary Objects apparel, handbags, intimates and outerwear. "We wanted to show the cohesiveness of the brand," said Della Olsher, president of D&A Marketing Group, the firm that represents the brand. Ady Gluck-Frankel, creative director and president of Necessary Objects, coined the show "The Fashion Poet."
A crowd of almost 500, according to Gluck-Frankel, descended upon the nightclub between 9 and 10 p.m. The lucky ones who made it inside grew a bit restless when the start time of 10 p.m. came and went, but others made use of the extended open bar. A few buyers were in the crowd, too, from stores such as Macy's and Nordstrom.
"[This runway show] was about showing that you can be intellectual and fashionable," Gluck-Frankel said. The show combined song and dance numbers mixed with 62 looks that came down the runway. "I wanted to show all of the things that people think are impossible. For fashion, that meant pairing a lace skirt with a pinstripe blouse or mixing satin with fur. But it also meant having a ballerina dance to techno music," Gluck-Frankel said. "I just wanted to show what was in my head and how this all comes together."
Necessary Objects is sold in stores such as Bloomingdale's, Urban Outfitters and Lord & Taylor. The wholesale prices for apparel range from $14 to $49; handbags wholesale at between $14 and $75; intimates, between $3 and $16, and outerwear, between $30 and $80. This year, Gluck-Frankel predicts the wholesale volume will reach $100 million for apparel, handbags, intimates and outerwear.
Olsher said the company is in talks to sign a footwear license and add licenses overseas over the next few years.
"It felt right to do the show now," said Gluck-Frankel, noting that, while she had a show in the past, this was her biggest effort yet.
"Summer is a time of infinite possibilities. In fashion, we always push the seasons, but fall is right around the corner and I wanted to show what we had to look forward to," she said.So, is another runway show already in the works for next season? "Honestly, that's like asking a woman who just gave birth to twins when she's going to have another," Gluck-Frankel said, laughing. "It's just too soon to say."
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