The Irvine, Calif.-based children's wear brand, founded by former Vera Wang designer Adrienne Catrina, launched its second collection, called Signature, at the ENK Children's Club show in New York in July. The collection reflects the brand's distinctive style and incorporates essential items into children's wardrobes, such as cotton blouses, tank tops, T-shirts and linen-cotton jackets.
"This is the bread and butter of the business," said Paula Franco, director of sales and marketing. "The brand had been interested in introducing a line that's available all year long. Many of the pieces can fit into the original collection each season, too. It's a great pairing."
Merchandise in the collection wholesales from $14 to $64. Pieces are available for girls only, in sizes 18M to 12Y.
Neige's original line, launched for spring 2005, caters to girls and boys. Catrina developed the brand in 2003 and spent the year testing an assortment of items after deciding she wanted to start her own children's wear business. After seeing an opportunity in the marketplace for modern, age-appropriate children's clothing, Catrina decided to design a collection that eliminated frills, bows and lace and focused on simplicity and sophistication. The name itself, which means "snow" in French, is intended to represent the collection's purity, innocence and playfulness.
"We hold extremely high standards to the design and craftsmanship of each piece,'' Franco said, adding that fabrics come from European mills and the clothes are made in California.
For spring 2008, which will reach retailers in January, Neige features sundresses in Liberty fabric, layered over soft cotton-Modal Ts and tanks; bloomer shorts, and baby-doll dresses for girls in sizes 18M to 12Y. Neige's boys' collection, which launched in January, offers cotton twill jackets; tailored shorts in linen and cotton plaid, and striped cotton shirts in sizes 2T to 7. Wholesale prices range from $31 to $86.
Franco declined to disclose annual sales for the company.
Neige is available at Barneys New York, Neiman Marcus, Holt Renfrew and in specialty boutiques worldwide.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)