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Neiman Marcus, Then And Now

1907 Neiman Marcus opens on Sept. 10 at Elm and Murphy streets in Dallas, founded by Herbert Marcus Sr., his sister, Carrie Neiman Marcus, and her husband, A.L. Neiman.<br><br><br><br>1913 Fire destroys the original store and all...

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1907 Neiman Marcus opens on Sept. 10 at Elm and Murphy streets in Dallas, founded by Herbert Marcus Sr., his sister, Carrie Neiman Marcus, and her husband, A.L. Neiman.

1913 Fire destroys the original store and all inventory.

1914 Store is rebuilt at Main and Ervay Streets (current location of flagship).

1926 Stanley Marcus leaves Harvard Business School and assumes his first responsibilities with Neiman Marcus as secretary, treasurer and director.

1926 Neiman Marcus publishes a Christmas mailer.

1927 The Sports Shop opens in the downtown Dallas store in conjunction with the rise of the women’s sportswear category.

1927 Neiman Marcus launches the first weekly retail fashion show in the U.S. at the Baker Hotel in Dallas.

1928 Dissolution of the partnership between the Neiman and Marcus families.

1929 A men’s department opens at Neiman Marcus, featuring items like French-made ties and English shirtings rarely found west of the Hudson.

1935 Stanley Marcus is promoted to executive vice president of Neiman Marcus.

1936 Neiman Marcus becomes the first apparel store outside of New York to advertise in national fashion magazines.

1938 The Neiman Marcus Award for Distinguished Service in the Field of Fashion is founded by Stanley Marcus to bring the names of European and American designers into public awareness.

1939 Neiman’s dispatches magazine-size holiday catalog that becomes an annual mailer.

1942 During World War II, Stanley Marcus heads the women’s and children’s sections of the War Production Board in Washington to develop fabric conservation programs in support of the war effort.

1950 Stanley Marcus is promoted to president of Neiman Marcus upon the death of his father, Herbert.

1951 Neiman Marcus opens second store in Dallas in Preston Center.

1951 First ‘His & Hers’ gift is

featured in the Christmas Book: vicuna coats.

1951 Stanley Marcus commissions “Mariposa,” a large-scale mobile by Alexander Calder, and with that the new Neiman Marcus Art Collection is born.

1957 The first Neiman Marcus Fortnight is staged, honoring France.

1959 Edward and Stanley Marcus draw worldwide press attention for the Christmas Book offering a Black Angus steer, delivered “on the hoof,” or in steaks.

1964 The Dallas flagship is struck by a four-alarm fire that destroys all inventory.

1965 Neiman Marcus moves its second store in Dallas to NorthPark Center.

1969 Neiman Marcus is sold to Broadway-Hale and begins planning national expansion.

1971 Neiman Marcus builds its first store outside Texas, in Bal Harbour, Fla.

1972 The Atlanta Neiman Marcus opens.

1972 Carter Hawley Hale buys Bergdorf Goodman.

1973 Stanley Marcus is promoted to chairman of the board, chief executive officer of Neiman Marcus.

1974 “Minding the Store” by Stanley Marcus is published.

1975 Stanley Marcus is named chairman emeritus of Neiman Marcus and establishes a consulting company.

1976 The Stanley Marcus Library of Fashion is established at Southern Methodist University.

1979 “Quest for the Best” by Stanley Marcus is published.

1979 The Beverly Hills Neiman Marcus opens.

1982 “His & Hers: The Fantasy World of the Neiman Marcus Catalog” by Stanley Marcus is published.

1982 The eighth and ninth floors are added to the downtown flagship.

1982 Neiman’s downtown store receives historical institution landmark status.

1984 Neiman Marcus establishes InCircle, the industry’s first customer-

loyalty program.

1986 The last Neiman Marcus Fortnight is staged at the downtown Dallas store, honoring Australia.

1987 General Cinema buys Neiman Marcus and Bergdorf Goodman from Carter Hawley Hale.

1988 Neiman Marcus buys The Horchow Collection catalog of home furnishings.

1989 Neiman Marcus reaches $1 billion in sales.

1991 Horchow and the Neiman Marcus Mail Order business are merged to form Neiman Marcus Direct.

1991 General Cinema buys publisher Harcourt, Brace and the parent company is renamed Harcourt General.

1994 The NM Holiday Express Train, a “rolling retail” store, gets on track for the Christmas season, visiting 16 cities in the South and Midwest in 1994.

1995 Stanley Marcus celebrates his 90th birthday with a gala in the flagship in Dallas, where he’s presented with The Neiman Marcus Award for Distinguished Service in the Field of Fashion. The award is also given to Miuccia Prada, Grace Mirabella and Jean-Paul Goude.

1996 Neiman Marcus opens its 30th store in the U.S. in Paramus, N.J.

1996 Neiman Marcus Group revenues surpass $2 billion.

1996 The first issue of The Book, Neiman’s “magalog,” makes it debut. Entrée, its magazine for frequent buyers in the InCircle program, follows two years later.

1997 Neiman Marcus celebrates its 90th anniversary with a three-week Texas exposition in Dallas and Houston and galas benefiting the Texas Cultural Trust Council.

1998 Neiman Marcus Direct buys the Chef’s Catalog of kitchen equipment, which was founded in 1979.

1998 Neiman Marcus buys 51 percent interest in Laura Mercier cosmetics firm.

1998 Neiman Marcus opens the first Galleries of Neiman Marcus store at Beachwood Place in Beachwood, Ohio.

1999 NM Direct launches NeimanMarcus.com, offering customers access to the largest collection of current designer merchandise and luxury brands on the Internet.

1999 Neiman Marcus buys a 56 percent share of Kate Spade accessories company.

1999 Neiman Marcus revives the spirit of Fortnight with Festa d’Italia, a four-week exposition of Italian goods and culture in the flagship store co-sponsored by the Italian Trade Commission.

1999 Harcourt General spins off Neiman Marcus Stores NM Direct and Bergdorf Goodman as a separate entity, Neiman Marcus Group.

2002 Neiman Marcus and the fashion world mourn the death of Stanley Marcus on Jan. 22.

2002 The company opens its newest store, its 34th, in Coral Gables, Fla.

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