NEW YORK — Nelly’s nationwide scouting mission has begun.
The rap star showed up with VH1 cameras at Mony on Friday to choose a finalist to model in the campaign for his new women’s clothing line, Apple Bottoms. VH1 is planning a reality series based on Nelly’s search, “Inside Out: The Search for Miss Apple Bottoms,” scheduled to air tonight. Hundreds of girls lined 125th Street in Harlem hoping to be the chosen one before Nelly and the Apple Bottoms team went on to continue their six-city tour in Miami.
“I am looking for confidence and personality, as well as the physical,” Nelly said. “There’s a lot of sexy girls out there, so I am ready to get the ball rolling. I just hope we don’t disappoint anyone.”
Nelly, who has his hand in the fashion business already with Vokal, a men’s line, said the demand for a women’s line has been there for years.
“We just really wanted to take the time to get it right,” he said. “With men’s, it’s basically about three sizes, but with women’s clothes there is so much more.”
He said denim-based Apple Bottoms is created with a curvaceous woman in mind, but uses fabrics meant to fit women of all shapes and sizes.
“I know the guys like it when women wear tight clothes, but I want them to be comfortable, as well as sexy, in Apple Bottoms,” he said.
While the company plans to officially launch Apple Bottoms at the WWDMagic show next month, Leslie Ungar, president, said the line is being tested at select specialty stores.
“The demand was already there, so we really didn’t need to do a test,” she said. “It just helped to build the name.”
As reported, the winner of the Apple Bottoms model search will win a series of prizes, a spot in a Nelly music video and the chance to model alongside him in the ads, which will break in Vibe magazine. According to Ungar, Apple Bottoms is expected to bring in $16 million to $18 million in sales in the first year at retail.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)