By  on July 28, 2008

NEW YORK — Sean “Diddy” Combs has tapped a new poster boy for his Sean John brand in fellow hip-hop star and actor Nelly. 

Known for chart-topping hits like “Hot in Herre,” “Air Force Ones,” and “Grillz,” Nelly will star in the campaign for Sean John Underwear. The print, outdoor and online ads will break in September, including issues of GQ, Vibe and Giant. 

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