Net-a-porter has offered a glimpse of where online retail is going with a virtual trunk show. The idea behind the online extravaganza was to celebrate designer Roland Mouret's comeback collection, RM, his fi rst since a fallout with previous investors. The show went live July 5, 24 hours after Mouret staged his runway show in Paris. It included complete runway footage, interviews with hair and makeup artists and shoe designer Christian Louboutin, as well as detailed commentary on each look from Net-a-porter editors. In the first four days, customers from 22 countries placed $500,000 worth of preorders. More than 250,000 visitors have viewed the runway video. The 42-item collection features spare, architectural looks with origami folds in neutral shades. Bestsellers included the Moon and Neptune dresses, the Magellen coat and the Helix jacket. The $2,150 Moon dress, for example, a stretch cotton sheath dress with folded details, sold almost 80 units in the fi rst four days. Prices range from $620 for a pair of shorts to $3,445 for a coat. Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue also have created online trunk shows and allowed customers to preorder from a designer's collection, but this was the fi rst time a retailer had put together such an extensive multimedia event using video runway footage and interviews. Net-a-porter, which has always emphasized editorial with magazine- like features and a printed look book for each season, and whose founder is a former fashion editor, said it planned to do more such events. Neiman Marcus said recently that it was mulling adding video and interviews with store executives and designers to its Web site. "We were founded on the principle of offering access to fashion brands around the world and amazing service, and we're excited to do this because it took our basic premise to the next level," said founder Natalie Massenet. "Because it's not a brand that's distributed in every store around the world, for customers to be able to get their hands on something which in previous collections sold out very quickly gives them another level of service." A video production crew with six cameras and Net-a-porter's in-house creative team shot the video in Paris and assembled the content the next day in London, where Net-a-porter is based. This was Net-a-porter's fi rst use of Flash, and it also made a nonvideo version for the minority of customers who can't run Flash.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)