NEW YORK — Neutrogena said today it has signed actress Jennifer Garner as a spokeswoman to be featured in future print and TV ad campaigns.

Garner, 35, joins Kelly Preston, Hayden Panettiere and Gabrielle Union as a representative of the mass market beauty brand, which makes products in the acne, makeup, sun, skin and body care categories.

Data from Information Resources said Neutrogena generated $632 million in sales in U.S. food, drug and mass stores, excluding Wal-Mart, in 2006.

According to the company, which is based here and owned by Johnson & Johnson, Garner will appear in TV ads in July and print ads in September. She will first represent the brand's new Anti-Oxidant Age Reverse treatment range, which is designed to shield skin from free radicals and reverse signs of aging. Garner will also appear in ads for Neutrogena's Healthy Defense SPF 45 Daily Moisturizer with Helioplex, a patented sunscreen designed to provide antiaging protection.

Garner said in a statement that Neutrogena had always been a part of her beauty regimen.

"I've used the products for years.…I feel an emotional connection to the brand because it represents healthy beauty — and that's something that I strongly support," she stated.

The contract, which is good through December 2008, is estimated to be valued at $1 million per year, according to industry sources.

Garner is best known for starring as Sydney Bristow in the TV series "Alias," for which she won Golden Globe and Screen Actors Guild awards. Her big-screen credits include leading roles in "Daredevil" and "Pearl Harbor." Garner will appear next in "The Kingdom," starring opposite Jamie Foxx, Chris Cooper and Jason Bateman, which is slated for release in late September. — Andrea Nagel

Makeup Line to Aid Charity

PARIS —
Model and Lancôme spokeswoman Daria Werbowy has created a makeup line with the L'Oréal-owned brand to support a Brazilian charity.

The model, who has appeared in Lancôme ad campaigns since 2005, has concocted an as-yet-unnamed three-unit makeup line. The collection, which comprises a lipstick, a lip gloss and a quartet of eye shadows, will bow globally in March 2008. For every product sold, one euro, or $1.34, will go toward the NGO Centro Espacial in Rio de Janeiro. Further information on the products and prices were not immediately available.Werbowy became involved in the charity through Brazilian artist Vik Muniz. She recently participated in events at the center, which enables Rio's underprivileged children to participate in art, dance, music and theater. "After sharing in those activities, I was moved when I left," said the model who was inspired by the children and Brazil's warm colors while working on the line. — Ellen Groves

L'Oréal Promotes Blanpain

PARIS — L'Oréal has appointed Jean-Philippe Blanpain managing director of production and technology, with responsibility for the group's industrial organization, the French beauty giant said Tuesday. Blanpain replaces Marcel Lafforgue, who is retiring.

Blanpain has been technical director of L'Oréal USA since 2005. Prior to that, he was in charge of the Production and Technology Division's Production and Logistics department at L'Oréal. He also held the post of technical director of the Consumer Products Division during his career at L'Oréal, which he joined in 1990. — Ellen Groves

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