The Women's National Basketball Association is getting an on-court fashion makeover as the league begins its 11th season today.
Adidas, which obtained the WNBA uniform license when it acquired Reebok last year, is making a player-friendly design featuring jerseys that can be tucked in and have a racer-back cut.
"The reasoning in redesigning the uniform was twofold," said Christopher Arena, vice president of apparel, sporting goods and basketball partnerships for the WNBA and the NBA. "First, because we have a new partner in Adidas, and second, because it's a fresh way to kick off the WNBA's second decade and 11th season."
Adidas is the third outfitter since the inception of the league, which has grown to 13 teams from eight that play a season lasting from May through August. Champion outfitted the brand until 2002, when Reebok took over. Adidas assumed Reebok's professional basketball licenses when it bought the company, and had created new uniforms for the NBA last year, but the timing of the WNBA season delayed the women's redesign, which took almost two years.
The players' input was sought in the uniform revamp, Arena said. Their major request was for tucked-in jerseys, which is the biggest change. The silhouette is also more feminine, with thinner straps in the back that mirror the racer back of a sports bra.
The design drew on two inspirations: Native American tribes and superheroes. The tribal concept called for taking an element from each logo and repeating it throughout the uniform. For example, the Connecticut Sun uniform has an outline of a sun, and the Chicago Sky features an abstract rendering of a skyline. The superhero idea used piping to create a cape effect.
"The WNBA players are people looked up to by kids," said Jenny Lons Cohane, senior product manager for women's apparel at Adidas. "They are literally superheroes and we wanted to give them capes."
The replica jerseys wholesale for $22.50 and are available at wnba.com, the NBA store on Manhattan's Fifth Avenue, and the WNBA team shops. Adidas declined to project volume.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)