MILAN — When Tomas Meier, Bottega Veneta’s creative director, was planning the company’s fall ad campaign, he knew what he didn’t want — the ubiquitous fashion photographer.
"At first, we approached Irving Penn, but he kindly told us that at this point in his life, he didn’t want to do any more commercials. So I decided to bring someone unknown to the house," said Meier. The company eventually chose Robin Broadbent, a New York-based British photographer who specializes in still-life beauty.
Labor-intensive craftsmanship and the sculptural feeling of the accessories are the two elements Meier was determined to transmit in the campaign, which breaks in the August Elle and will subsequently run worldwide in fashion magazines, lifestyle books and newspapers, including Vogue, W, Tatler, Vanity Fair, the International Herald Tribune, Madame Figaro and Le Monde. Meier declined to reveal Bottega Veneta’s ad budget for fall.
The four images, slated to run from August through November, feature two shots used in a pair on double-page spreads. The first to break is the vis-à-vis saddle-inspired woven bag, paired with a photo of brown leather strips.
The Accordion boots come with gold metal key chains, dangling off woven leather chords, while the soft red tote with braided handles is shown with sky-high stilettos made with leopard-print satin. For evening, it’s stingray clutches and a close-up of the exotic skin.
"Bottega Veneta is not about a collection but an assortment of items, each with their own life," said Maier.
"Softness and texture are also key elements. I didn’t want to rush into things because marketing is a key factor," he said of the campaign, the first he’s overseen since he joined the Gucci-owned luxury goods company a year ago. "Now that pretty much everything has been revised — the packaging, the logo, the store interiors and the sales staff’s uniforms — we felt ready."
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Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
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@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)