MILAN — When Tomas Meier, Bottega Veneta’s creative director, was planning the company’s fall ad campaign, he knew what he didn’t want — the ubiquitous fashion photographer."At first, we approached Irving Penn, but he kindly told us that at this point in his life, he didn’t want to do any more commercials. So I decided to bring someone unknown to the house," said Meier. The company eventually chose Robin Broadbent, a New York-based British photographer who specializes in still-life beauty.Labor-intensive craftsmanship and the sculptural feeling of the accessories are the two elements Meier was determined to transmit in the campaign, which breaks in the August Elle and will subsequently run worldwide in fashion magazines, lifestyle books and newspapers, including Vogue, W, Tatler, Vanity Fair, the International Herald Tribune, Madame Figaro and Le Monde. Meier declined to reveal Bottega Veneta’s ad budget for fall.The four images, slated to run from August through November, feature two shots used in a pair on double-page spreads. The first to break is the vis-à-vis saddle-inspired woven bag, paired with a photo of brown leather strips. The Accordion boots come with gold metal key chains, dangling off woven leather chords, while the soft red tote with braided handles is shown with sky-high stilettos made with leopard-print satin. For evening, it’s stingray clutches and a close-up of the exotic skin."Bottega Veneta is not about a collection but an assortment of items, each with their own life," said Maier. "Softness and texture are also key elements. I didn’t want to rush into things because marketing is a key factor," he said of the campaign, the first he’s overseen since he joined the Gucci-owned luxury goods company a year ago. "Now that pretty much everything has been revised — the packaging, the logo, the store interiors and the sales staff’s uniforms — we felt ready."
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim