A whimsical new sleepwear brand called Knotty Woodpecker will be unveiled at next week's market.
The novelty sleepwear for women and men was created by Dan Turk, owner of the Knotty Woodpecker store in Hudson, N.Y. Turk, whose background in design and product development includes Jockey, Charles Goodnight, Nordstrom and Disney, as well as the launch of the Joe Boxer brand with Nick Graham.
Turk teamed up with Graham again in January when he signed a licensing agreement with Graham's new San Francisco-based company, Wonderbrand LLC, to produce and distribute the Knotty Woodpecker brand to mail-order businesses such as The Vermont Country Store catalogue, major department and specialty stores, sporting goods chains and specialty stores that Turk describes as "the outdoor retailers of America, a cross between the Grand Tetons and lodge and Western stores like Kittery Trading Post."
First-year wholesale sales are projected at $1 million to $2 million, he said.
Turk said he's always been "fascinated" with birds and opened his first store in 1967 called Chicken Little's Emporium. But finding a bird-inspired name for the sleepwear brand proved to be a challenge.
"I kept on thinking, 'What am I going to name this brand?' and I looked out the window and saw a woodpecker," recalled Turk. "A friend said, 'Look how naughty he is,' and I thought, 'Let's name it Knotty Woodpecker.'"
The line has a unisex appeal, focusing on novelty striped knit union suits, comfy pullover tops and "bright, old-fashioned farm plaids" in flannel. There also are ruffle-edged flannel bloomers that will evolve into three styles for spring — a panty bloomer, a midsize style and a classic, full bloomer — that will be merchandised with sleep T-shirts. In addition to plaids and stripes, prints include roosters and multiple images of the backsides of horses. Colors include unusual combinations of pea soup green with pink and cinnamon with turquoise.
Graham, who serves as chief brand officer of Wonderbrand, said retail reaction was strong when the concept was previewed several weeks ago.
"We're not only going after a very New England-centric customer, but also the Northwest customer," he said.Graham founded Joe Boxer in 1985. The company was sold in March 2001 to Westport, Conn.-based Windsong Allegiance Group. Graham said he wanted to pursue other opportunities and left the firm.
Graham said he jumped back into the apparel business because "I still love the whole business. It's fun. We license key brands and we like to create brands specifically for retailers, or develop brands on our own and sell them."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast