Cutler & Gross

The luxury market’s taste for subtle and vetted products is good news for brands like Cutler & Gross, the British eyewear company that has been producing minimally logoed, handcrafted sunglasses and opticals for 40 years. Stocked by top fashion doors like Barneys New York, Maxfield and Butter, Cutler is returning to The Collective this year to expand its distribution among U.S. men’s stores. Best known for metal aviators, the brand is stepping away from the flight deck this spring for a stroll in East Egg with heavy acetate sunglasses in beachy colors inspired by “The Great Gatsby.” This season’s opticals are taking a similarly refined and elegant tack with keyhole bridges.  Cutler & Gross began as a bespoke service for customers of its store in London’s Knightsbridge, and the brand plans to offer that service in the U.S.

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