The name Sasson was synonymous with designer-jean chic in the Seventies and better casual in the Eighties, but 2014 could be its year for a new categorical association: advanced contemporary sportswear. Elle Sasson, the 25-year-old daughter of Sasson Jeans and Kikit creator Maurice Sasson, is charting new territory with her own label. Launched as a capsule collection for spring, fall marks her first full lineup, comprising dresses, tops, bottoms and outerwear.
Going into design was a foregone conclusion for the younger Sasson, who was born in New York City and moved with her family to Hong Kong at age five. Raised between Hong Kong and Tel Aviv, Sasson studied fashion design in the two cities and then interned for Alice + Olivia and Derek Lam in New York.
“I always knew I wanted to be a designer, but I didn’t think I’d start my own brand so quickly. I had planned to work for another company first,” said Sasson, who is now based in Hong Kong. But with easy access to Chinese fabrics and factories, she created her first collection, inspired by Ed Ruscha’s art book “A Few Palm Trees,” in less than a month and sold it to Bergdorf Goodman, followed by Neiman Marcus, Intermix and Shopbop. “Hong Kong is a very comfortable place to work because everything is within close reach,” she added.
Her fall collection was inspired by a photograph of an iceberg in Iceland, from which she created a print for her starting point. She worked it into both red and blue palettes on minimal and Mod-inspired silhouettes. From there, the singer Björk became her muse. “I love her ethnic, fun and cute style,” said Sasson. Thus she worked a penguin print and traditional Icelandic-style embroidery on poplin and sateen dresses and wool sweaters, and also featured several mohair and alpaca jackets. Wholesale prices range from $102 for a simple top to $1,120 for an embroidered dress. In addition to her U.S. doors, the line sells in Boon the Shop in South Korea, AlOthman in Kuwait and Stylebop in Germany.
Sasson herself says she prefers to wear casual black clothes with flat shoes, so her collection is aspirational: “In a way, I design clothes for the woman I’d like to be, with pieces that someone can wear every day.” She chooses to sketch alone behind closed doors and with music playing, but when she’s finished, she looks to her father for advice. “He sees stuff that I don’t really notice,” Sasson said. “He might suggest a top stitch instead of a clean finish, that I fold a hem wider to give the dress a different fall, that I make the waistband an inch wider or that I change the size of the zipper teeth to raise the quality of a jacket.” The elder Sasson, who these days travels to China frequently for consulting work, is also backing his daughter’s company.
Armed with feedback from both her father and retailers, Sasson has plans to add more knits for her next collection, for resort. Needless to say, denim is also on the docket.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)