LOS ANGELES — When a New York-based English designer shifts gears to raise two children in Laurel Canyon, chances are she’s going to need a new wardrobe. Enter St. Roche, the Los Angeles-based label created by designer Sue Stemp and her husband, Paud Roche. Launching in November for resort 2015 on its own e-commerce site, St. Roche is meant to be the versatile, affordable, feminine and sustainably produced line that women like Stemp are seeking. And with a hefty designer résumé, which includes stints at Daryl K, Tocca and Juicy Couture, not to mention a Brit cool-kid pack of bold-face-named friends, Stemp is far from your average fledgling designer.
The line is produced in India and L.A., with each piece — 33 for spring — retailing for under $300. Made from organic cotton voile and washed silk, the spring collection, which begins wholesaling at market this week (repped by Fiftytwo Showroom in New York), features Seventies-inspired daywear silhouettes such as wrap skirts, slim track pants and a shorts jumpsuit. There are also Sixties-style shift dresses, a luxe hooded poncho and several off-the-shoulder looks.
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