NEW YORK — Rosie Assoulin comes with an impressive résumé. Even though she decided that the Fashion Institute of Technology was not the right environment for her after just four months, the Brooklyn native got some hands-on experience with internships for Oscar de la Renta and Alber Elbaz at Lanvin in Paris, a freelance stint with Adam Lippes and working with her friend, designer Brian Reyes. Over the years, she also worked for Lee Angel’s Roxanne Assoulin, the costume jewelry designer who is the mother of her husband and business partner, Max.
Her real fashion awakening, however, came at a much earlier age when her grandmother, also named Rosie, gave a sewing machine to the budding fashion designer.
“I’d go to my parents’ basement and cut up vintage clothes she’d kept,” the designer, who has an infectious energy, recalled. “I’d make new outfits.”
Creating clothes, she added, quickly became a little escape for her, a fantasy world where she could hone her daydream of becoming a real designer. Now the mother of three-year-old son Meyer (and a second child on the way) is realizing her dream with her launch resort collection, which she will unveil with a presentation in the Meatpacking District on Monday.
She said the decision to launch her own line was hastened by the recent successes of two close friends, Fivestory’s Claire Distenfeld and The Man Repeller’s Leandra Medine. “They started something in an industry that had never heard of them before,”Assoulin said. “They came from nowhere, and both were telling me, ‘Rosie, do it. You’d be crazy to do it, but even crazier not to.’
“They saw my passion, they gave me the extra push,” she added.
The woman she designs for, Assoulin said, is a version of herself. “Most of the things come from needs in my own wardrobe.”
The lineup is elegant with many sensual touches. There are separates as well as eveningwear. Many pieces are adorned with feminine details — she added a sash, for instance, on cigarette pants and dresses. “I also love a button-down shirt, I love a ballgown,” she said. “I love a pencil skirt, a peacoat and a safari jacket.”
Suggested retail prices are from about $600 to $5,000 for special evening gowns, though the average will be around $1,100 to $1,800. Max Assoulin declined to disclose sales projections, but said the plan is to grow the line in a measured way with hopes to sell it to 25 specialty stores in the first season.
“I just had to do it, I couldn’t talk about it anymore,” she said of launching her collection. “Nobody could hear me talk about it anymore.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia