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New Elements

NEW YORK — The newest product offerings from Aveda, left, and Prescriptives both play on new territory for their respective brands. Aveda’s new Light Elements, a four-stockkeeping-unit hair care collection, offers weightless styling...

NEW YORK — The newest product offerings from Aveda, left, and Prescriptives both play on new territory for their respective brands. Aveda’s new Light Elements, a four-stockkeeping-unit hair care collection, offers weightless styling products, while Prescriptives is offering Age Reversal, a quartet of skin care products intended to help turn back the clock for aging skin. Both collections are due in January. Aveda’s Light Elements could do $60 million at retail in its first year, while the Prescriptives lineup is expected to do upward of $25 million.

This story first appeared in the September 6, 2002 issue of WWD.  Subscribe Today.

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