NEW YORK — Among other emerging retail technologies, merchandise optimization, considered the hottest right now, will be explored by the new "retail technology leaders council" formed by the International Mass Retail Association.

The council held its first meeting April 6 to 8 in Dallas to establish priorities and set the mission, and so far includes about 25 retailers and suppliers seeking to increase profits and efficiencies through technology innovations and greater cooperation — something that’s been lacking in retail.

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